The number of consumers who are accessing the web via mobile devices outweighs desktop users. Even Google announced this in 2015. Google released their latest algorithm update called “Mobile-First.” This update aims to rank mobile-friendly websites ahead of websites that do not have a mobile-friendly theme on Google SERPs. This is one of the main reasons why you need to invest in effective mobile SEO marketing for 2019. If you do not, you will likely lose a lot of money in the long run.
You need to confirm that your website is responsive; which means the site should adjust to the viewer’s device. This guarantees your ranking on Google and ensures you don’t lose your valuable customers due to reduced functionality of your site. The next step is to identify the critical mobile SEO keyword searches in your niche. You should know the keywords that your customers are typing into their mobile devices to find your product or services. Make sure you target these to get the best results from mobile SEO marketing.
Furthermore, today the majority of consumers are more comfortable making mobile payments than they have ever been before. Mobile payments have become much more secure compared to a few years ago. The payment process should be secured with an SSL certificate, short, and hassle-free. The buyer will not like to go through numerous steps to make a purchase. Hence, the process should include a maximum of 2-3 steps and be securely encrypted so that the customer can buy without any problem. You’ll attract more clients over time and take your business to the next level by following these steps.
According to the Gallup poll, More than 72% of Americans check their mobile devices at least once every hour. More than 90% of these people are using mobile apps so it may be a great idea to start developing a mobile app for your business. An app increases the way in which your business can connect and engage with your target audience to generate maximum brand awareness over time.
Social platforms are a critical part of mobile SEO marketing these days and should not be ignored. You need to monitor your social channels that are generating the most buzz on a regular basis to derive the best benefits of the strategy. Connect with your followers by posting quality content, images, and videos. Don’t display the same content across all platforms at the same time. These are important things to keep in mind when devising an effective mobile strategy for your business. It will help improve the conversions and brand awareness of your business in the long run.
In conclusion, mobile search has already overtaken desktop search. Google introduced the mobile-first update to rank mobile-friendly websites higher in their SERPs. Invest in a powerful and effective mobile SEO marketing campaign for your small business to reap the benefits of the everchanging digital landscape.